Growing Brands
This portfolio highlights work connected to fashion presentation, merchandising, and brand image. My focus is on helping
fashion brands create a stronger visual identity, present products more effectively, and build a style direction that
feels clear and cohesive.
Each project reflects a practical approach to fashion merchandising, where presentation, audience appeal, and
brand consistency all work together.
Project 01.
Blade: Leading brand in athletic performance footwear, known for our commitment to innovation, quality, and style.
Blade Shoes are designed to provide superior grip, balance, and comfort.
The unique feature is a solid rubber blade on the outside of the shoe, which improves traction and stability.
Business Overview
Blade Shoes is poised, contemporary and incorporates not only ergonomics and use but fashion as well, making them attractive for athletes and workout lovers. They are long lasting and can be utilized in any activity that requires
quality athletic shoes they are therefore ideal for anyone in the market.
Project 02.
VLONE COLLABORATION
Exclusively Sold through online site. (sells out almost immediately and site tends to crash). POP–UP Store in Harlem with a concert from ASAP Rocky (co-founder) at the end. Also raffling off free merchandise from the new collab. Also giving out 20% off to each customer that shops at the pop-up shop
Prices: $40-1200
We will achieving goals by using social media, pop-up shop/concert, and giving back to our community
Exclusively Sold through online site. (sells out almost immediately and site tends to crash)
Resell/consignment shops sell products
Pop up shops ( New York, Texas, Paris, Tokyo
Ian Connor (Green Jacket)
Playboi Carti (White Shirt)
Founder 2011 in Harlem New York
A$AP Rocky
Founder 2011 in Harlem New York
“Live Vlone Die Vlone”
A$AP Bari
Founder 2011 in Harlem New York
“Live Vlone Die Vlone”
Project 03.
ACCESSORIES
MERCHENDAISING
Young women aged 18-25, who are fashion-forward, trend-conscious, and value comfort in their legwear.
Style moodboard
A bold, trend-aware aesthetic inspired by Gen Z culture, blending streetwear energy with curated minimalism.
360B
Gen z Spending power
40%
GLOBAL CONSUMER
41M
US DIGITAL BUYERS
$22-42K
Average Annual earning
PROJECT 4 (Group project)
Shop657 and Encore Collaboration: Curated Creativity. Worn With Purpose.
Shop 657 can be described as innovative, creative, educational, and deeply rooted in the community around them.
Their mission is to give a voice to new designers and artists that are emerging into the fashion industry and to help them gain exposure. Shop 657 heavily values their students by providing them a way for them to achieve hands-on experience from start to finish.
Bringing Home
Crafted Style Back..
Creative Focus & Design Optimization
By partnering with Encore, Shop657 moves beyond basic
tees. We gain immediate access to a diverse range of high-quality
“blanks”—from heavyweight hoodies and joggers to technical
athletic wear and accessories like socks and hats. This ensures
that the physical product matches the premium feel of our
brand’s identity.
